Search engine optimization employs many factors. However, one of the most important factors is the anchor text of inbound links. Anchor text is very important while optimizing your website of page.
Before we go deeper for SEO Importance, let's learn about "Anchor text". It is the visible text in a hyperlink. In HTML Coding this tag is indicated by "a href". Anchor text is weighted (ranked) highly in search engine algorithms, because the linked text is more often relevant to the landing page.
The purpose of search engines is to provide highly relevant search results; this is where anchor text lends a hand, as the tendency is, more often than not, to hyperlink words relevant to the landing page.
See here a brief intro to anchor tag. e.g. -----The anchor name To the Cool Section of this page -----Linking to the named section.
As many as inbound links you have and all these have an anchor text "your targeted keyword", will provide you best result.
Anchor text help for keyword prominence at the time of on page optimization. You need to be specific about the text you are using in anchor text is appropriate to the landing page.
But those words don't appear in the link text of inbound links! Unless, of course, you use the URL itself as link text.
This is a search engine optimization tactics, I believe that keyword anchor text link-building should be a high priority in any search engine optimization campaign. I am sure you can competitor any of your competitors with such kind of optimization.
Source: ExpertEntity.com Editors' Choice